15 Ways to Increase Facebook Followers and Likes

Having an active and engaged audience on Facebook is important for brands and businesses looking to reach new customers. With over 2 billion monthly active users, Facebook remains one of the most influential social media platforms. Building your Facebook follower count and increasing engagement through likes, comments, and shares should be a priority in 2024. This article will provide 15 Ways to Increase Facebook Followers and Likes. Implementing even just a few of these ideas could give your Facebook marketing strategy a good boost.

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15 Ways to Increase Facebook Followers and Likes

Optimize Your Profile

The first impression people will get of your Page is from your profile picture and description. Make sure you have an eye-catching profile image and clear, detailed information about your brand or business. This helps visitors immediately understand what you’re about.

Ensure your profile is complete with a clear profile picture, an engaging cover photo, and a compelling bio. A well-curated profile makes a positive first impression and encourages users to hit the ‘Follow’ button.

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Encourage Follows with a Strong Call-to-Action

Having prominent, clickable links and buttons that say “Follow Us on Facebook” or “Like Our Page” make it easy for site visitors to follow you. This straightforward call-to-action should be on your website and other marketing materials.

Promote Contests and Giveaways

Everyone loves free stuff. Contests that have users like, comment, or share for a chance to win a prize can help you gain more followers quickly. Just ensure your contest terms comply with Facebook’s promotion guidelines.

Engage Followers with Live Videos

Live videos allow real-time interaction with viewers. When you go live, your followers get notified immediately to tune in and engage. Regular live content keeps followers interested in your Page.

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Use Paid Facebook Ads Effectively

Well-targeted Facebook ads can help you find more potential followers. Promoting engaging posts that drive traffic to your Page from new audiences that would be interested in your brand works very well. Start small to test ad performance before increasing your spend.

Collaborate with Influencers

Influencer marketing leverages trusted social media figures to promote your products or services to their existing following. Identify influencers who align well with your brand and create content or co-marketing campaigns with them.

Encourage User-Generated Content featuring your Brand

When happy customers post reviews, photos, or videos showcasing your business, encourage followers to check them out with likes and comments. This shows potential followers how people authentically use and interact with your brand in real life.

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Use Hashtags Strategically

Including one or two popular hashtags in posts helps more users discover and engage with them in hashtag feeds. Just ensure hashtags genuinely relate to the post content. Using too many or irrelevant hashtags can seem spammy.

Send Follow-Up Messages After Posts

Follow up with people who comment or like posts with a quick private message thanking them for engaging. This extra touch helps strengthen the relationship with existing followers who are already enthusiastic about your brand.

Schedule Your Posts

Consistently sharing content during times your audience is most active online helps generate more consistent engagement. Use Facebook’s analytics to identify when your followers normally like, comment on, and share posts most so you can schedule content appropriately.

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Make Content Shareable

Crafting content tailored specifically for social sharing does well. Interesting visuals, entertaining or inspirational videos, and informative articles get more likes and reshares versus hard sells. Give followers content they want to pass on organically.

Cross-Promote Content across Other Channels

When creating great content, maximize its impact by cross-promoting it across email newsletters, websites, online ads and other marketing channels beyond just Facebook. This amplification helps bring in more views, followers and engagement.

Run Facebook Retargeting Ads

If someone visits your website or interacts with your brand then doesn’t follow you, retargeting ads remain visible across their social media feeds encouraging them to convert. Dynamic retargeting helps remind people about great content or offers they showed previous interest in.

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Make Following Your Page Easy

Reduce barriers to increase likes and follows. For example, pre-filling out text needed to share interesting posts so users can easily forward them to friends after just clicking “Share.” Lowering the effort level to interact makes regular engagement more likely.

Monitor Analytics for Insights

Pay attention to Facebook Insights showing which types of content, posting times, demographics etc are working best to engage your audience. Iterating based on data-driven insights versus guesses helps maximize the return from your content efforts and ad spend.


Implementing several of these best practices for gaining more Facebook followers and social engagement takes time and testing. But the long-term rewards of building an audience that actively follows and interacts with your brand are invaluable.

Focus on providing value for your target community with regular, fresh content. Building authentic connections and nurturing relationships between your business, products and real fans online leads to ongoing success.

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Tracking performance data gives the insights needed to refine your Facebook marketing approach for long-term wins. With smart strategy adjustments optimized to perform better this year, you can steadily expand your follower count and engagement.

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