Twitter is a powerful social media platform that can be used by businesses of all sizes to reach their target audience, drive traffic to their website, and generate leads and sales. But with over 353 million monthly active users, it can be difficult to know where to start.
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That’s why we’ve compiled a list of 10 Twitter statistics that every marketer should know in 2023:
- Twitter has 353.9 million monthly active users. This makes it one of the most popular social media platforms in the world, and a great place to reach a large audience.
- 59.2% of all Twitter users worldwide are between 25 and 49. This means that Twitter is a great platform for businesses that target millennials and Gen X.
- The ratio of female to male Twitter users is roughly two to five: 28.8% female and 71.2% male. This means that businesses should tailor their content to a predominantly male audience.
- US adults spend an average of 34.1 minutes a day on Twitter. This means that Twitter users are highly engaged, and businesses have the opportunity to reach them with their content.
- 75% of B2B businesses market their products and/or services on Twitter. This shows that Twitter is a valuable platform for businesses of all sizes.
- 500 million tweets are sent out per day. This means that there is a lot of noise on Twitter, and businesses need to find ways to make their content stand out.
- 42.3% of US consumers use Twitter at least once a month. This means that Twitter is a popular platform for consumers, and businesses can use it to reach potential customers.
- The “Face With Tears of Joy” emoji is the most popular emoji on Twitter and has been used more than 2 billion times. This shows that Twitter users are responsive to visual content, and businesses should use images and videos in their tweets.
- 40% of Twitter users carried out a purchase after seeing it on Twitter. This shows that Twitter can be an effective platform for driving sales.
- Twitter is the second most popular platform for businesses to share customer service information. This shows that Twitter can be used to build relationships with customers and provide support.
Twitter users are more likely to be affluent and educated than the general population. This means that Twitter is a great platform for businesses that target high-income earners and people with college degrees.
These statistics should give you a good overview of Twitter’s user base and how it can be used for marketing purposes. By understanding these statistics, you can develop a more effective Twitter strategy for your business.
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- Twitter is a global platform with a large and engaged user base.
- Twitter is especially popular among millennials and Gen X, as well as male users.
- Twitter users are responsive to visual content and are likely to make purchases after seeing products or services promoted on the platform.
- Twitter can be used for both customer acquisition and customer service.
- Twitter users are more likely to be affluent and educated than the general population.
By keeping these takeaways in mind, you can create a Twitter marketing strategy that is more likely to be successful.
Thank you for taking the time to read my rest of the article, 10 Twitter Statistics Every Marketer Should Know in 2023