Social media is constantly evolving, and it can be tough for marketers to keep up with the latest trends. But if you want to stay ahead of the curve and reach your target audience where they’re spending their time, it’s important to be aware of the latest developments.
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Here are 10 social media trends that every marketer should know in 2023:
1. Short-form video
Short-form video is already huge, and it’s only going to get bigger in 2023. Platforms like TikTok, Instagram Reels, and YouTube Shorts are all growing rapidly, and users are spending more and more time watching short videos.
If you’re not already creating short-form video content, you’re missing out. Short videos are a great way to grab attention, tell stories, and connect with your audience.
2. Social commerce
Social commerce is the process of buying and selling products and services directly from social media platforms. It’s still a relatively new trend, but it’s growing rapidly.
In 2023, we can expect to see more and more social media platforms adding features that make it easier for users to shop. We can also expect to see more brands using social commerce to reach and sell to their customers.
3. Influencer marketing
Influencer marketing is another trend that’s been growing for a few years now, but it’s still going strong in 2023. In fact, it’s expected to be worth over $16 billion by the end of the year.
Influencer marketing can be a great way to reach your target audience and build trust with them. But it’s important to choose the right influencers to work with and to create authentic and engaging content.
4. Live video
Live video is another trend that’s been gaining popularity in recent years. It’s a great way to connect with your audience in real time and to create a more engaging experience.
Live video can be used for a variety of purposes, such as hosting product demos, Q&A sessions, and behind-the-scenes tours. It’s also a great way to build excitement for new products and launches.
5. Community building
Social media is more than just a platform for sharing content. It’s also a place where people can connect with each other and build communities.
In 2023, brands will need to focus on building communities around their brands. This can be done by creating engaging content, hosting events, and interacting with their audience on a regular basis.
Additional 5 points:
- Authenticity
Consumers are more likely to trust and support brands that are authentic and transparent. In 2023, it’s more important than ever for brands to be genuine and relatable.
- Personalization
Consumers expect brands to personalize their experiences. This means tailoring your content and messaging to each individual customer.
- Social responsibility
Consumers are increasingly interested in supporting brands that are socially responsible. In 2023, brands will need to focus on their environmental and social impact.
- Employee advocacy
Employee advocacy is the process of encouraging your employees to share your content and promote your brand on social media. It’s a great way to reach a wider audience and build trust with potential customers.
- Social listening
Social listening is the process of monitoring social media conversations to learn more about your customers and your brand. It’s a great way to identify trends, gather feedback, and resolve customer issues.
By staying ahead of the latest social media trends, you can reach your target audience more effectively and build a stronger brand.
Short-form video
Short-form video is a type of video content that is typically less than five minutes in length. It has become increasingly popular in recent years, thanks to the rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts. Short-form videos are easy to consume, share, and create, making them ideal for busy people who want to stay informed and entertained on the go.
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- It’s more engaging. Short-form videos are designed to capture attention quickly and hold it until the end. They use a variety of techniques, such as catchy music, eye-catching visuals, and fast-paced editing, to keep viewers hooked.
- It’s more convenient. Short-form videos are perfect for watching on mobile devices, which is how most people consume content today. They’re also easy to watch in short bursts, such as when you’re waiting for the bus or commuting to work.
- It’s more relatable. Short-form videos often feature real people in real-world situations. This makes them more relatable and engaging than traditional videos, which are often polished and produced.
- It’s more shareable. Short-form videos are easy to share on social media, which helps them to reach a wider audience. This makes them a valuable tool for businesses and organizations that want to promote their products or services.
- It’s more creative. Short-form videos offer a lot of creative freedom. Creators can experiment with different formats, styles, and genres to create unique and engaging content.
Here are some tips for creating effective short-form videos:
- Keep it short and sweet. Aim for videos that are under two minutes long. Viewers are more likely to watch a shorter video to the end.
- Use strong visuals. Short-form videos are all about visuals, so make sure your videos are high-quality and visually appealing.
- Tell a story. Even though your video is short, it should still have a beginning, middle, and end. Try to tell a story that will keep viewers engaged and coming back for more.
- Use music and sound effects. Music and sound effects can add interest and excitement to your videos. Just be sure to use them sparingly and avoid making your videos too noisy.
- Add captions. Captions make your videos more accessible to people who are deaf or hard of hearing, and they also allow viewers to watch your videos without sound.
Short-form video is a powerful tool that can be used for a variety of purposes, from entertainment to education to marketing. If you’re not already creating short-form videos, now is the time to start. It’s the next generation of content, and it’s here to stay.
Additional tips for creating short-form videos
- Use trending hashtags. This will help your videos to be seen by more people.
- Interact with your audience. Respond to comments and questions, and participate in challenges and trends.
- Post consistently. The more often you post, the more likely you are to build an audience and reach new viewers.
- Use analytics to track your progress. See what kind of content is resonating with your audience, and adjust your strategy accordingly.
With a little effort, you can create short-form videos that are engaging, informative, and entertaining.
Social commerce
Social commerce is the buying and selling of goods and services directly within social media platforms. It involves taking social media beyond its traditional role in the discovery process and enabling users to complete the entire purchase journey within the same platform.
Social commerce is still in its early stages of development, but it is growing rapidly. In 2023, global social commerce sales are expected to reach $1.2 trillion, up from $566 billion in 2022. This growth is being driven by a number of factors, including:
- The increasing popularity of social media platforms: Social media platforms like Facebook, Instagram, and TikTok have billions of active users around the world. This gives businesses a huge audience to reach with their products and services.
- The rise of mobile shopping: More and more people are using their smartphones and tablets to shop online. Social commerce platforms make it easy for people to shop from their mobile devices, without having to switch to a different app or website.
- The growing trust in social commerce: People are increasingly trusting social commerce platforms to provide them with a safe and convenient shopping experience. This is due in part to the fact that social commerce platforms are now offering features such as secure payment processing and buyer protection.
Here are five key benefits of social commerce:
- Convenience: Social commerce makes it easy for people to shop whenever and wherever they want. They can browse products and make purchases without having to leave their favorite social media platforms.
- Personalization: Social commerce platforms can use data about users’ interests and purchase history to recommend products that they are likely to be interested in. This makes it easier for people to find the products they want and need.
- Discovery: Social commerce platforms can help people to discover new products and brands. This is because social commerce platforms allow users to see what their friends and family are buying and recommending.
- Community: Social commerce platforms can help businesses to build relationships with their customers. This is because social commerce platforms allow businesses to interact with their customers directly and provide them with support.
- Measurability: Social commerce platforms offer businesses a variety of tools to measure the performance of their social commerce campaigns. This data can be used to optimize campaigns and improve results.
Here are five tips for businesses that are looking to succeed in social commerce:
- Choose the right social media platforms: Not all social media platforms are created equal when it comes to social commerce. Some platforms, such as Instagram and TikTok, are better suited for social commerce than others. Businesses should choose the platforms where their target audience is most active.
- Create engaging content: Social commerce is all about creating engaging content that will capture the attention of potential customers. Businesses should use high-quality images and videos to showcase their products and services. They should also write compelling copy that tells the story of their brand and products.
- Use social commerce tools: Many social media platforms offer dedicated social commerce tools. These tools can help businesses to create storefronts, manage inventory, and process payments. Businesses should take advantage of these tools to make it as easy as possible for customers to shop from their social media platforms.
- Run social commerce campaigns: Social media platforms offer a variety of ad formats that businesses can use to promote their products and services. Businesses should run social commerce campaigns to reach a wider audience and drive sales.
- Measure and optimize: Businesses should track the performance of their social commerce campaigns and use the data to optimize their campaigns and improve results.
Social commerce is a rapidly growing trend that is changing the way people shop. Businesses that embrace social commerce will be well-positioned to succeed in the future.
Five key points to remember about social commerce:
- Social commerce is the buying and selling of goods and services directly within social media platforms.
- Social commerce is growing rapidly, driven by the increasing popularity of social media platforms, the rise of mobile shopping, and the growing trust in social commerce.
- Social commerce offers a number of benefits, including convenience, personalization, discovery, community, and measurability.
- Businesses can succeed in social commerce by choosing the right social media platforms, creating engaging content, using social commerce tools, running social commerce campaigns, and measuring and optimizing their campaigns.
- Social commerce is the future of shopping. Businesses that embrace social commerce will be well-positioned to succeed in the years to come.
Influencer marketing
Influencer marketing is a type of social media marketing that involves partnering with people who have a large and engaged following on social media platforms like Instagram, TikTok, and YouTube. Influencers can use their platform to promote your products or services to their audience, which can help you reach new customers and grow your business.
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- Choose the right influencers. When choosing influencers to work with, it’s important to consider their audience, reach, and engagement. You want to work with influencers whose audience is aligned with your target market and who are able to create engaging content that will resonate with their followers.
- Set clear goals and objectives. Before you launch any influencer marketing campaign, it’s important to set clear goals and objectives. What do you hope to achieve with your campaign? Do you want to increase brand awareness, drive traffic to your website, or generate sales? Once you know your goals, you can choose the right influencers and content to help you achieve them.
- Create authentic and engaging content. When working with influencers, it’s important to give them creative freedom to create content that is authentic and engaging to their audience. You don’t want your content to feel like an advertisement. Instead, you want influencers to share their genuine thoughts and experiences with your products or services.
- Track your results and make adjustments. It’s important to track the results of your influencer marketing campaigns so that you can see what’s working and what’s not. This will help you make adjustments to your strategy as needed. You can use a variety of tools to track your results, such as social media analytics tools and Google Analytics.
- Measure your ROI. Ultimately, you want to measure the ROI of your influencer marketing campaigns to make sure that you’re getting a good return on your investment. There are a variety of ways to measure ROI, such as tracking website traffic, sales, and leads.
Bonus point:
- Be transparent. It’s important to be transparent with your audience about the fact that you’re working with influencers. This means disclosing any paid partnerships or affiliate relationships.
Influencer marketing can be a powerful way to reach new customers and grow your business. By following these five key points, you can develop a successful influencer marketing strategy that will help you achieve your marketing goals.
Live video
Live video has become an increasingly popular way to reach and engage audiences online. In fact, a recent study found that 82% of online traffic will be dedicated to live video by the end of 2023.
There are a number of reasons why live video is so effective. First, it’s authentic and engaging. When viewers can see and hear you in real time, they feel more connected to you and your brand. Second, live video is interactive. Viewers can ask questions and comment in real time, which allows you to build relationships with them and create a sense of community. Third, live video is timely and relevant. You can use it to stream events as they happen, share breaking news, or offer exclusive content to your audience.
If you’re not already using live video in your digital marketing strategy, now is the time to start. Here are five reasons why:
- It’s a great way to reach new audiences. Live video can be streamed across a variety of platforms, including social media, websites, and dedicated streaming services. This gives you the opportunity to reach a wider audience than you could with traditional video content.
- It’s a highly engaging form of content. Viewers are more likely to watch and interact with live video than pre-recorded video. This is because live video is more authentic and engaging. Viewers feel like they’re part of the conversation and they can ask questions and comment in real time.
- It’s a great way to build relationships with your audience. Live video allows you to interact with your audience in real time. This is a great way to build relationships with them and create a sense of community. You can also use live video to answer questions, offer support, and get feedback from your audience.
- It’s a timely and relevant form of content. You can use live video to stream events as they happen, share breaking news, or offer exclusive content to your audience. This makes live video a great way to stay ahead of the curve and keep your audience engaged.
- It’s a versatile form of content. Live video can be used for a variety of purposes, including product launches, webinars, interviews, behind-the-scenes tours, and Q&A sessions. This makes it a valuable tool for businesses of all sizes and industries.
If you’re ready to start using live video in your digital marketing strategy, here are a few tips:
- Choose the right platform. There are a variety of live streaming platforms available, so choose one that is right for your audience and your goals.
- Promote your live video in advance. Let your audience know when and where you will be streaming your live video. You can promote your live video on social media, your website, and in your email newsletter.
- Have a plan. Before you start streaming, take some time to plan out your content. This will help you stay on track and ensure that your live video is informative and engaging.
- Interact with your audience. One of the best things about live video is that it’s interactive. Be sure to interact with your audience by answering questions, responding to comments, and running contests.
- Analyze your results. After your live video is over, take some time to analyze your results. This will help you learn what worked well and what didn’t. You can use this information to improve your future live videos.
Live video is a powerful tool that can help you reach new audiences, engage your existing audience, and build relationships with your customers. If you’re not already using live video in your digital marketing strategy, now is the time to start.
Community building
Community building is the process of bringing people together and creating a sense of togetherness. It can be done in person, online, or a combination of both. Strong communities are beneficial for everyone involved. They can provide support, friendship, and opportunities for personal growth.
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Why is community building important?
Community building is important for a number of reasons. It can help to:
- Reduce social isolation and loneliness
- Improve mental and physical health
- Promote civic engagement
- Build social capital
- Create a more inclusive and equitable society
How to build a community
There are many different ways to build a community. Here are five key tips:
- Start with a clear purpose. What do you want to achieve by building this community? Once you know your purpose, you can start to identify the people who would be most interested in joining.
- Create a welcoming and inclusive environment. Everyone should feel welcome and respected in your community, regardless of their background or beliefs. Make sure to establish clear guidelines for behavior and to enforce them fairly.
- Provide opportunities for connection and collaboration. Give people opportunities to interact with each other and to work together on shared goals. This could involve organizing events, creating online discussion forums, or starting volunteer projects.
- Celebrate successes. When your community achieves something, take the time to celebrate! This will help to build morale and keep people engaged.
- Be patient and persistent. Community building takes time and effort. Don’t get discouraged if you don’t see results immediately. Just keep at it and eventually you will start to build a strong and vibrant community.
Additional tips
Here are a few additional tips for building a successful community:
- Use technology to your advantage. There are a number of online tools and platforms that can help you to build and manage your community.
- Delegate tasks and responsibilities. Don’t try to do everything yourself. Get other people involved in helping to build and run the community.
- Be flexible and adaptable. Things don’t always go according to plan. Be prepared to make adjustments as needed.
- Have fun! Community building should be enjoyable for everyone involved. If you’re not having fun, it will be difficult to attract and retain members.
Conclusion
Community building is an important process that can have a positive impact on the lives of everyone involved. By following the tips above, you can create a strong and vibrant community that will benefit everyone.
Bonus tip: Don’t be afraid to experiment. There is no one right way to build a community. Try different things and see what works best for your members.
Thank you for taking the time to read my rest of the article, 10 Social Media Trends Every Marketer Should Know in 2023